Opportunity

Fanatics launched and continues to scale their premium sportsbook and casino platform with unified storytelling and creative excellence across web, performance, content, and CRM channels, all while integrating seamlessly into their broader brand ecosystem, including the Fanatics Fan App.

Solution

Culture is our DNA. We are an internationally rooted collective of artists, storytellers, strategists, and entrepreneurs. With lived experiences across continents—from Beirut to Seattle, Detroit to Nairobi, Florida to London, New York to China—we draw on global truths to craft stories that move people. Our team’s rich diversity is not a box to check—it’s a wellspring of insight, empathy, and originality that powers everything we do.

Outcome

As a result of consistent delivery, real-time collaboration with internal teams, and effective campaign execution, Zaki Rose was named an official agency of record across performance marketing, CRM, content, talent, and web design. Our work continues to fuel measurable growth, strengthen digital reach, and drive user engagement across Fanatics’ most critical consumer touchpoints.